Social media glossary

Brandjacking
Hijacking someone else's brand or online identity, often with the intention of using the brand to highlight a particular corporate practice to their online audience.

Culture jamming
Subverting or critiquing political and advertising messages; originating from the term 'radio jamming', meaning pirating or subverting public radio frequencies for independent communications. Common methods include transmitting messages by using widely recognized logos or brands to force consumers to rethink their natural association of the image.

Tactical media
A type of media activism which privileges temporary media interventions over the creation of permanent media outlets, through art practices which subvert or critique the dominant political and economic order.